Beef jerky can be known for its tough
and chewy texture, but one snack brand believes consumers deserve a more tender
experience. And in honor of National Jerky Day, they’re celebrating with 50%
off first-time orders.
T.O.P. Chops Jerky is a
handcrafted jerky made from American beef with no additives or preservatives,
and it’s grown from an at-home hobby to a thriving, national snack brand
disrupting the jerky industry—in just six short years.
Dusty Jaquins, who is
one of the co-founders of T.O.P. Chops, started making jerky from his Atlanta
kitchen using an old family recipe. Everyone who tried it raved over the taste
and texture, encouraging Jaquins to take the jerky to market. Jaquins and his
fellow co-founder, Luke Sellers, knew they had to share the southern-born beef
jerky with the world.
Today, T.O.P. Chops
Jerky is a national brand, offered at many major grocery retailers across the
country. What makes the jerky better? Jaquins explains how special and
different come down to three important things:
T.O.P Chops only uses USDA Graded Select or better beef
Most jerky that’s made
in the U.S. uses ungraded meats from dairy cattle, which are cows that no
longer produce milk. Jaquins says, “T.O.P. Chops changes the standard by only
using USDA Graded Select or better beef that’s sourced from steers raised in
the U.S.” He explains how using American beef from steers—as opposed to dairy
cattle—makes their jerky incredibly tender and provides an authentic beef
flavor.
Thin cuts make moist jerky
The majority of beef
jerky is what Jaquins refers to as cowboy jerky—it's hard, it’s tough, you have
to gnaw at it. But he and business partner Sellers believe life is already
tough enough, and they want to provide a more positive eating experience. As a
result, they slice their beef very thin using a Veri-Thin™ slicing process.
This reduces the cooking time, retains the meat’s moisture and renders an
easy-to-chew jerky.
Marinades infused with antioxidants
While most premium
jerkies on the market have similar levels of fat, sugar, and sodium,
Jaquins wanted to offer
a “better-for-you” beef jerky. To do this, he and Sellers partnered with food
science and culinary experts to enhance the recipe. This effort culminated in a
new ingredient called plum powder, which not only reduces added sugars and
sodium but also creates a product packed with antioxidants.
The plum powder sweetens
the jerky marinade. The team of jerky artisans use a small amount and let it
sit overnight to give the jerky a strong, high-quality meat flavor with some
subtle notes of sweetness and spice.
T.O.P. Chop Jerky comes
in four flavors, including Original, Teriyaki, Sweet & Spicy and Red Chili
Pepper. Jaquins recommends his personal favorite Sweet & Spicy because “I'm
not a lover of extremely hot foods, and the sweet and spicy has a nice balance.
It’s a mild heat with a little sweetness to it."
The dried meat snack
industry has seen significant growth over the last decade, and T.O.P. Chops
plans to grow right along with it. Dried meat consumption is up 18% and 92% of millennials
replace one meal a week with a wholesome snack like jerky. The brand is getting
ready to launch in Costco and Target stores in August 2019 and has scheduled
launches in other large grocery chains in September and October of this year.
Readers who are
interested in learning more about T.O.P Chops Jerky can visit their website or follow them
on Instagram @topchopsnacks.
Use code
JERKYDAY to get 50% off your first purchase and celebrate National Jerky Day.
