Thursday, November 5, 2015

BACARDÍ & Philadelphia Ushered in Halloween with Epic House Party!

The City of Brotherly Love served as the first official stop in the Ultimate House Party Tour on October 31st, 2015. Partygoers experienced first hand the brand’s interpretation of a house party with musical performances by Chromeo and R. City. 

The “custom-built house with five different rooms – from a spacious living room with couches to a backyard full of party games and activities” was decked out with everything needed to get the party started including the classic red cup filled with specialty BACARDÍ cocktails.

Notable attendees included Canadian electro-funk duo, Chromeo; American hip-hop duo, R. City; DJ Melo-X; MTV VJ host Nessa; celebrity chef, Chef Roble; local Philadelphia street photographer Conrad Benner; and DJ Clark Kent.  The notable attendees were full participants in the event, as they partied with the rest of the attendees.

Prior to the House Party, BACARDÍ hosted the above notable attendees in an intimate VIP cocktail roundtable for media and VIPs. MC’d by Nessa, the group provided insight into their multi-faceted artist’s hustle and their passions beyond their platforms, their artistic and personal background and what fuels their hustle.

Notably, Chef Roble discussed his unorthodox path to the hit TV show, The Chew, and DJ Clark Kent reminisced about the lack of DJ technology when he began his career and how he was forced to branch into different areas to become relevant.

The party was full of surprises such as hash tagging on Instagram to get print photos, a lawn filled with games, and make up station.
Half way through the event, a guest was promoted to push a red button, which brought the curtain down to the duo Chromeo performing. 

The evening’s festivities culminated with an exclusive DJ set from Chromeo, who played their popular song “Jealous” and a live performance from R. City, who sang their hit single and crowd favorite “Locked Away.” Fans were invited on stage to sing and dance with R. City as they performed several songs from their new album “What Dreams Are Made Of.”

Over 250 attendees celebrated the night away with BACARDÍ . One thing is certain; the brand knows how to throw a great party.

The BACARDÍ Untameable House Party tour will continue down the East Coast stopping in Washington, D.C. (November 13); Atlanta, Ga. (November 20); and Miami, Fla. (December 4).

All images by GETTY for Bacardi.


Written by guest blogger Deja Cromartie.

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