Thursday, June 23, 2016

Santa Margherita Kicks Off Summer With "She Shed" Campaign

 Eco-Sustainable Wine Brand Reaches Consumers through Social Media Program and Interactive Event 

World-renowned Italian winery, Santa Margherita, has announced the launch of its "She Shed" summer campaign. Leveraging the season's latest design and outdoor entertaining trend, Santa Margherita will share its passion for crafting premium, eco-sustainable wines, while celebrating summer's outdoor entertaining season. Fans and followers of the brand are invited to help bring the She Shed design to life, weighing in on design and décor choices via an interactive social media program. The campaign will culminate with a live unveiling, revealing the consumer-generated She Shed.

In partnership with artist and design blogger, Justina Blakeney, the She Shed program will kick off the crowd sourced design project on Santa Margherita's Facebook Page, providing summer entertaining inspiration and offering consumers an opportunity to be part of a consumer generated build of the shed. 

Throughout the summer, fans and followers will have the opportunity to vote on featured décor items for the chance to win Santa Margherita-inspired gift baskets, alongside a $5,000 grand prize for one lucky winner to create their own dream outdoor entertaining area. Capitalizing on the growing trend of adult coloring books, Blakeney and Santa Margherita will be offering unique coloring experiences throughout the campaign, as well as at the unveiling event.

The campaign will extend throughout the summer, ending with a She Shed unveiling event on August 24th at Mar Vista Art Department in Los Angeles, CA. As part of Santa Margherita's commitment to eco-sustanability, the She Shed structure will be entirely made of reclaimed wood and recycled materials and will incorporate repurposed decor throughout. 

Further, Santa Margherita has partnered with Recycle Across America (RAA), a not-for-profit organization dedicated to simplifying the act of recycling for the general public, to increase awareness surrounding various sustainability and environmental issues. The partnership includes on-site educational awareness and a silent auction at the unveiling event with proceeds benefitting RAA's educational programs.

"The launch of our She Shed campaign allows consumers a glimpse into the brand's principal values of provenance, character, and craftsmanship, and to connect with those values that enrich our consumers' own stories," said Mark Lyle, Vice President of Marketing for Santa Margherita, USA Inc. "We're thrilled that our interactive event, social media program, and committed partnerships, give us the opportunity to celebrate the outdoor entertaining season with our consumers, while showcasing Santa Margherita as the ideal, sustainable wine choice for summer."
"As my go-to wine for all things entertaining, I'm thrilled to be partnering with Santa Margherita," says Justina Blakeney, designer, founder of and author of The New Bohemians. "Together, we couldn't be more excited to bring the She Shed to life with the help of our wide audience of nature-loving, creative folks from all over the world."

For more information on the She Shed program, and to participate in the consumer-generated build and accompanying contest, please visit:  

In line with Santa Margherita's dedication to crafting one of a kind wines, the brand seeks to encourage consumers to be true to themselves and enjoy life's moments with the people they care about most. Santa Margherita is committed to making a premium, top quality wine that complements consumers' lives and enriches their stories. A wine made for who they are.
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