Tuesday, July 5, 2016

Navigating Food Labels Can be a Tricky Endeavor

First, you need to have knowledge of what marketing claims are actually regulated and which are just pretty logos. Like do you want all natural, grass-fed, free-range, cage-free, antibiotic-free, or does it even matter? Then you have to try to decipher the scientific jargon on the ingredients label to try to figure out exactly what you will be eating.

Even if you make it through these steps and think you have a product you still want to buy and consume, then come the concerns about what isn't on the label that could be in your food, like heavy metals and toxins. 

Safe Catch is setting revolutionary purity limits for canned tuna as the only brand that tests every single fish for mercury. 

Albertsons, Gelson’s Markets, New Leaf Community Markets, Sprouts Farmers Market and Wegmans are some of the first grocers to stock Safe Catch canned tuna.

“We developed the technology to test every fish for mercury,” said Safe Catch co-founder Sean Wittenberg. “We launched Safe Catch tuna for health conscious consumers.”

Safe Catch Elite tuna has a mercury limit 10 times stricter than the FDA and an average mercury level as low as wild salmon and sardines per Karimi 2012, the largest mercury in seafood database. 

Safe Catch Elite is also the only canned tuna that meets ‘Low Mercury’ criteria set for pregnant women and young children by the leading national consumer advocacy group.

“We are excited to debut at leading edge retailers that share our ideals to help people eat healthier and live better,” said co-founder Bryan Boches. “Purity gets us noticed, but we chose a different path in almost everything we do.”

For every tuna, Safe Catch verifies sustainability, inspects quality and tests for mercury. Unlike conventional brands, Safe Catch does not precook its tuna because precooking impairs flavor and leaches nutrients, including the majority of Omega 3s, from the fish. Instead, Safe Catch tuna is hand-packed raw to retain all of the Omega 3s, B vitamins, Iron, Niacin, Potassium, Selenium, Thiamin and Vitamin D that occur naturally in wild tuna.

Additionally, Safe Catch created its own cooking process that just tastes better. One can of Safe Catch tuna has 35 grams of protein with all 10 essential amino acids.  Safe Catch products contain no pyrophosphates or additives, and all cans are BPA-free.
“Most of us grew up draining canned tuna,” said Boches. “No need with Safe Catch. Just open the can into a bowl, mix and watch the nutrients absorb back into the tuna steak. It isn’t just better for you. It tastes better.”

Safe Catch is about more than better tuna. The company works to protect purity in our oceans, lakes and rivers. Learn more at www.safecatch.com.


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