Home Dynamix has announced
the launch of its new bedding line in collaboration with visual artist,
Bollywood musician and storyteller Amrita Sen. Best known for her
performance at the 2009 Academy Awards singing “Jai Ho” from the Oscar-winning
movie, Slumdog Millionaire, and for her work with Justin Timberlake, Amrita
brought her unique design aesthetic and intricate illustrative elements to this
collection.
The new bedding collection
is inspired by the colors and fashions of Jaipur, India, and by patterns found
in romantic corners of the Eastern world. The collection offers three unique
looks that bring India’s old majesty and splendor to life.
The Varkala
collection is inspired by Amrita’s coloring book, Cosmic and Eternal Love,
presenting a gorgeous deep blue palette. The Nandini collection uses elements
from Amrita’s first illustrated novel Bollydoll, which is rich in floral colors
and intricate patterns that are reminiscent of
the palaces of India. The third bed, Jaiselmer Tree, is a soft, soothing,
spa-like palette of grey and earth-tones, invoking peace and harmony.
“We are thrilled to launch
this unique collection with Amrita Sen,” says Yuval Evar, EVP for Home Dynamix.
“Amrita is the epitome of a multi-talent. She did such an amazing job turning
her vision into reality, orchestrating the entire design process and truly
putting her personal stamp on the final products. I couldn’t be prouder.”
The Amrita Sen by Home Dynamix
collection includes complete bed sets, pillows and sheets, and is made of 100%
cotton. The entire collection is available at Bed Bath and Beyond stores
nationwide and on BedBathandBeyond.com.
About Home Dynamix
Founded in New Jersey in
1986 as a rug importer business, Home Dynamix is a family-owned and operated
business that has grown to become a leader in manufacturing and distribution of
beautifully designed and quality home goods including rugs, mats, bedding, bath
and pet products. With more than three decades in the home textile business
Home Dynamix has distinguished itself as a trendsetter that always keeps the
customer in mind. Home Dynamix is a worldwide company with more than 300 employees
in offices in New Jersey, New York, California, China and India. For more
information, please visit http://www.homedynamix.com.
About Amrita Sen
Amrita is a multi-talented artist who debuted her illustrations at
last year’s Art Basel in Miami, sponsored by Illy Coffee and presented by
Timbaland. She was trained as a visual artist but also holds degrees from The
Wharton School of Business and an MBA from Harvard, where she was recently
honored as one of the 50 most distinctive female graduates in Harvard Business
School history.
On the music side, she has released records with Weezer,
Timbaland, and Pitbull, and was recently featured on Justin Timberlake’s album
20/20 Experience.
Amrita is co-composing a Broadway show with super producer
Timbaland.
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